1. The importance of the title

They say that if you put the right title to your newsletter, it will get a higher opening frequency. And that's right! But how do you know what title is the best, and mostly - how do you write it? Luckily it's not as difficult as it sounds - the most important thing is that it reflects your message the right way. You should never exaggerate your title if it doesn't interact with the rest of the information you want to communicate. So, to make sure that your title is both engaging and correct, you can write down your newsletter's head subject, write the text, and then take out the most relevant information and then put your title together. 

A tip to make a title a little more interesting is to ask your receivers a question. The question makes it more likely that your receiver will open your newsletter since it stimulates their curiosity! You can also form your title to tell the receivers that they will miss out on something if they don't open the newsletter - you create a FOMO!

2. Make the message more personal

Make your receiver feel more included by writing your newsletter as it would be made just for her. Try to divide your customers by their interests and purchases, and then build your newsletter with products or information that will interest your audience. When you segment your customers into specific groups, you can be sure that you send the right kind of information to the right customer. 

To make your newsletter seem more personal, address the receiver with you. That will make your customers feel less like they're just one in a crowd. And to make your customers feel extra taken care of, offer them some extra discount on products that you know they'll like!

3. Balance sale and information

It's good to have a balance between sales and information! That could be tricky sometimes, but there is a way to make it easier. If you go by the rule of 80% information and 20% sale, you fill your newsletter with practical information that is useful for your customers, and you can sell your product or service at the same time.

One example is to take out the specific products or services you want to sell and create tutorials on how your customers can use them. Or make a reportage with a customer that uses the service and is happy with the result. By letting satisfied customers talk about your services, you make your newsletter both informing and inspiring to your other customers.

4. Let the pictures and links lead the way

Pictures are perfect for making your message stand out and become alive! The combination of visual pictures and text makes it easier for your message to pop and deliver the right effect. But it's important to know how many pictures you should include in your newsletter and how they relate to what you want to communicate. So how many pictures is the right amount. 

It depends on what you want to communicate and what effect you want your message to get. Illustrations are always good for giving your newsletter a nice layout, but you should also reflect on how your pictures relate to your message. Let's say that you got a new design for t-shirts that you want to tell your customers. To demonstrate how your customers can use the t-shirt, you probably need two or three photos of how to wear it in different ways. But if you want to inform your subscribers about your new opening hours, you will probably only need one picture to give the message effect.

One pretty simple rule is to analyze if the pictures or photos can lead the reader through your text. If you perceive that the text is saying one thing, but the pictures are telling you another story, you should probably look over your layout and see if there are some pictures that you should take out or some that you could add. 

The same rule is applicable on how to use links. Linking to your website or specific landing pages is effective when you want your customers to purchase or sign-up for something. The best place to place your links is directly after presenting your product, service, or offer. And it's also a good idea to link to your company's contacts information and social media platforms. Try to analyze if your links can guide the reader to make the right decision and perform a conversion to your website. 

5. Give an invitation to the secret club

By using newsletters as a marketing method, you can provide your customers with extra offers and information. Tell your customers what they'll get if they sign-up for your newsletters, and let them know what they will miss if they don't. Let them know about those extra offers, early sales, and tutorials on how to use your products, and you will get some more subscribers indeed.  

You can easily invite your customers and visitors to sign-up for your newsletters by putting a sign-up form on your website. You can also inform them on your social media accounts and link to your homepage. Another way to go is to invite your new customers to join your club after purchasing an item from your website! 

Good luck with your writing!