How to improve your newsletter writing - the importance of readability
There are some things you should keep in mind while writing your newsletter. One is to write an informative text and design an appealing layout. But there is one that might be more important - the readability. Because if it's not easy for your readers to understand your text, they can't make sense of your message either. But how do you make your text more readable? We have listed four things you can keep in mind while writing your newsletter.
High readability starts with a good font. But why is this so important? Well, some fonts can be visually communicative by their design, but they can at the same time make the reading process become harder. Try to choose a font that separates the letters and makes each letter stand out. An easily understood text will probably motivate your readers to consume your whole newsletter.
Keep in mind that when choosing your fonts, you should be aware that the letters of the body text and the title can look different, so try to find a font that works for your title and one that works for the rest of the text.
Examples of fonts to use for your newsletter:
Some people like to center their text, and that's OK when your text is less than four lines. But if it's longer, it's probably a better idea to work with a left text alignment, this argument's based on how we read. Because we don't read word for word, our brain just looks at the words and then puts sentences together. This is why we can read and understand sentences so quickly. The problem with centered text is that the eyes don't know where to start reading, and we have to find the words. In reality, this takes only a few more seconds, but when reading a longer text, this can get a little bit tiring.
The colors are more important for the readability than you think! With the right color settings, you can make it more comfortable for your readers to read your newsletter. Imagine reading a text that has a light pink color, put on a crisp white background. The readability is probably slightly off, and you must most certainly squeeze your eyes.
So, what are readable and matching colors? For example, a beige background with greyish black text is comfortable for the eye to read. But if you want your newsletter to be a little bit more colorful, you can always go with a stronger background and put a text with a more discrete color on it. Always make sure that it's not too hard for your eyes to look at and read the text.
Colors make your message pop
Colors can indeed talk, and they are perfect for making your message pop! They also work as a good navigator that can, for example, tell your readers where to find your contact information.
So, a good idea is to navigate your readers with colored text and links to your website that tell them where to find more information. Try to use the same color on all your links, even though they're not communicating the same information. This tells the reader that the information will tell them more about your product or service, and they will go to another page if they click on it.
Do you want to read more about how to make your newsletters better? Please visit our blog!